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Our main goal is to assist companies in promoting their goods and services through specialized or customized Below-the-line services.
Our services include:
  • Trade Promotion
  • Print and Production
  • Door to door Promotion
  • Celebrity Management
  • Event Planning, Management and Campaign
  • Sales-base Activation
  • Database collection and Maintenance
  • Rural Awareness Program/Haat Activity/VDC Activity
  • Outreach Campaign
  • Brand Audit
  • Outreach Campaign
  • Outlet Branding
  • IPC (inter personal communication)
  • School /college interactive programs
  • Haat storming
  • Door to Door
  • Trade Promotion
  • Channel Branding
  • Celebrity Management
  • Sales Based Activations
  • RDCs
  • Road shows
  • Concerts
  • Interaction thru Mobile Film Unit (MFU)
  • One-to-one customized communication
  • Direct call system
  • Corporate Parties
  • & many more
We go Below the line (BTL) for persuasive communication to bring about a measurable impact on a brand or an idea through immersion into the lifestyle of the target group and the trade channel. We are consumer centric rather than media centric.

Introduction of TTL (Through the Line)
Windmill Advantage has also introduced TTL services, a fusion of ATL (Above the line) and BTL (Below the line). It is the use of mass advertising forming a prospect or customer database, which can be implemented for direct marketing activities. An example of this would be an ad on TV, which features a toll-free number for driving direct contact with new clients or customers.
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